Equipment
TaylorMade launches “Speed Police” commercial with officers Day, Garcia, Rose and Johnson
TaylorMade’s will debut its new “Speed Police” ad campaign today during the Round 1 of the WGC-Accenture Match Play Championship, which features string-puppet versions of Jason Day, Sergio Garcia, Justin Rose and Dustin Johnson as officers on a stakeout for golfers losing distance from outdated golf equipment.
“Anyone without JetSpeed metal woods Rosey?” the Johnson puppet says in the ad.”I’m so hungry for a perp, I can taste it.”
TaylorMade describes Officer Johnson as “a hard-hitting tough guy from the U.S. of A., he swings first and asks questions later.”
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Officer Day is “a passionate Aussie who’s in touch with nature. Even when he’s busting you, he’s hard not to like.”
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Officer Rose is “a quick-witted, level-headed Brit who goes by the book and is a champion of charm.”
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Officer Garcia is “a soft-spoken, seasoned tour veteran who hails from Spain. His passion for club justice is as deadly as his golf game.”
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In the commercial, puppet Johnson tackles an unsuspecting golfer teeing off with a Callaway’s new X2 Hot driver, a not-so-subtle jab at the fellow Carlsbad, Calif. golf equipment company that has also used distance as one of the biggest selling points in its recent ad campaigns.
Check out the video below of the Speed Police teaser with a cameo from Johnson’s fiance, Paulina Gretzky. It’s followed by the first commercial of the many Speed Police spots that are sure to come.
Teaser
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Commercial
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Neal Shipley was the first to admit that he enjoyed his food while in college. But since his days at Ohio State, he’s slimmed down and earned a PGA Tour Card.
That hasn’t stopped him from having fun with his wedge stampings, though it’s led to some misunderstandings.
On the 54 (degree), we have ‘Big Fudge,'” Shipley told GolfWRX. “It was supposed to be ‘Big Fridge,’ so this happened a little while ago. ‘Big Fridge’ was a nickname between my college teammates and I, with ‘fridge’ meaning stomach, a big stomach.
“We told the Ping guys to put … ‘Big Fridge’ on it, and I think maybe some bad cell service or something, and they thought I said ‘fudge,’ so they put fudge on it.”
On Shipley’s 50-degree he also continues the food theme, this time with his go-to order at the “Golden Arches,” and his stamping “DONS 7.”
“The number 7 meal, the two cheeseburger meal, that was my McDonald’s order, back when I would have McDonald’s frequently,” Shipley shared.
At GolfWRX, we are a community of like-minded individuals who all experience and express our enjoyment of the game in many ways.
It’s that sense of community that drives day-to-day interactions in the forums on topics that range from best driver to what marker you use to mark your ball. It even allows us to share another thing we all love – buying and selling equipment.
Currently, in our GolfWRX buy/sell/trade (BST) forum, @raw10628 has a L.A.B. DF3 putter and Masters putter cover up for grabs.
From the listing: “Some great items here today, time to thin out and make room for next set of gear. All prices include shipping.
LAB DF3 Purple 33.5” 68° lie with TPT – $725. LAB Masters release DF3 cover – $150.”
To check out the full listing in our BST forum, head through the link. If you are curious about the rules to participate in the BST Forum, you can learn more here: GolfWRX BST Rules
Driver: Ping G440 LST (9 degrees)
Shaft: Accra TourZ Green 5-M4
3-wood: Ping G440 Max (15 degrees)
Shaft: Accra TourZ Green 6-M4
5-wood: Ping G440 Max (19 degrees @18)
Shaft: Accra TourZ Green 6-M4
Hybrid: Ping G440 (23 degrees)
Shaft: Oban Isawa Red Hybrid Shaft 04 Flex 70 Gms
Irons: Srixon ZXi7 (5-P)
Shafts: Aerotech SteelFiber Private Reserve i80
Wedges: Cleveland RTZ (50-MID, 54-FULL, 58-MID)
Shafts: Aerotech SteelFiber Private Reserve i105
Putter: L.A.B. Golf OZ.1i
Shaft: ACCRA Putter Shaft
Grips: Golf Pride Tour Velvet
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Maria Torres WITB 2026 (June)
Driver: Ping G440 LST (9 degrees) Shaft: Accra TourZ Green 5-M4 3-wood: Ping G440 Max (15 degrees) Shaft: Accra TourZ Green 6-M4 5-wood: Ping G440...
Eric Cole WITB 2026 (June)
Driver: PXG Lightning Tour Max (9 degrees) Shaft: Project X Titan Yellow 70 TX 3-wood: TaylorMade Qi4D (15 degrees) Shaft:...
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Driver: Callaway Quantum Triple Diamond (8.5 degrees) Shaft: Fujikura Ventus Black 6 X Mini driver: Callaway Paradym Ai Smoke Mini...
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Driver: TaylorMade Qi4D (10.5 degrees) Shaft: Project X Titan Yellow 60 TX 3-wood: TaylorMade Qi4D Tour (15 degrees) Shaft: Project...
Large chris
Feb 24, 2014 at 7:28 am
Epic Fail….
The puppets certainly have to introduce themselves because they bear no resemblance to the players.
Worst thing I’ve ever seen, and I was in ‘Nam
Chuck
Feb 21, 2014 at 3:40 pm
I’m not a Taylormade hater. I’ve owned a dozen TM drivers, and I might own a dozen more (probably not, but I’m willing, anyway).
I say all of that before I say that this ad is unwatchable. It’s not just bad advertising; it’s worse than bad. I’ll probably buy a Jetspeed. But if I do, it will be in spite of this terrible waste (worse than a waste) of advertising dollars.
nick
Feb 20, 2014 at 10:38 am
yet it may just be marketing gold.
nick
Feb 20, 2014 at 10:36 am
awful.
Jack
Feb 20, 2014 at 1:55 am
Doesn’t make me want to buy their clubs at all. I’d think it’d be more cool to have the puppets hit the clubs. Or just have the actual players act in the commercial as the speed cops. They can’t be any more wooden than the puppets!
yo!
Feb 20, 2014 at 1:05 am
The Sergio puppet is not accurate. He should be whining a lot more.
Andrew
Feb 19, 2014 at 9:40 pm
Creepy….just plain creepy.
The Anser
Feb 19, 2014 at 9:34 pm
This commercial is so bad I think it gave me cancer.
k
Feb 20, 2014 at 2:21 am
I’m pretty sure, but don’t quote me on this. That it is not carcinogenic.
ryan k
Feb 19, 2014 at 8:35 pm
Awful, just awful. Speaking of outdated, when is it the new TM club comes out?
Rich
Feb 19, 2014 at 5:52 pm
Callaway will be pretty happy that TMAG have got the X2 Hot driver in the commercial. Doesn’t matter how you get press, any press is good press. TMAG are obviously feeling the pressure. Go Callaway!
John
Feb 20, 2014 at 12:46 am
That’s why Callaway has had twice the # of ads in Golf Digest, is the only company currently speaking about how many yards you’ll gain with each new club of theirs, and is coming out with ridiculous sounding names for balls/gear. They’re a bit late to jump on the bandwagon that has already come and gone.
Double Mocha Man
Feb 19, 2014 at 3:29 pm
Some ad agency guy has no clue what Dustin Johnson looks like. Someone should pull some strings and get this fixed.
paul
Feb 19, 2014 at 2:09 pm
I guess if he x2hot is better, then they have to do something…
David30
Feb 19, 2014 at 12:05 pm
This campaign should start the “epic fail” conversation in 3…2…1…
Mizzy
Feb 19, 2014 at 11:40 am
Trite marketing campaign. They should use a different ad agency, as their commercials fail to have any bite and come off exceptionally cheesy.
However, people that like modern sitcoms with laugh tracks may like this.
Captain Junah
Feb 19, 2014 at 10:58 am
It’s no Dick Fowler PI….
and maybe someone should call the low MOI police on them 🙂
Patrick
Feb 19, 2014 at 11:18 am
I second that.
Rob
Feb 19, 2014 at 10:54 am
Is it just me or does Jason Day look like the Geico caveman in this commercial? Funny stuff all the way around.
Adam
Feb 19, 2014 at 10:50 am
Awesome commercial, Vegimite, neck pillow, very funny
Matt
Feb 19, 2014 at 10:47 am
well taylormade has a go at callways x2 hot haha