Equipment
TaylorMade reports Q3 sales of $280 million
TaylorMade-adidas Golf announced third-quarter sales of $280 million worldwide, including increased sales in the iron, footwear and apparel categories. Year-to-date (YTD) sales have now reached $1.3 billion.
The game of golf is currently struggling to attract and retain golfers, which makes TMag’s report of continued growth a breath of fresh air for the industry. Golf has traditionally been perceived as a “rich man’s game,” and as such was greatly affected by the economic downturn.
After an industry-wide struggle during the late 2000s, the golf business has leveled off recently, but an industry that is not growing is bad news. TMag CEO and President Mark King’s statement that the company is on track to reach an unheard of $2 billion in sales by 2015 brings a renewed sense of optimism.
“Strong equipment sales combined with our growth in the footwear and apparel categories have us on track to surpass the unprecedented $2 billion sales barrier by 2015,” said King. “We believe the industry will rebound in 2014 from the 10 percent YTD drop in the U.S. metalwood market size and 6 percent drop in U.S. rounds played that have impacted growth in 2013.”
TaylorMade has been a clear juggernaut in the metalwood and iron categories as the market leader since 2003 and 2011, respectively. It currently boasts a metalwood marketshare of 38 percent YTD, and an iron marketshare of 27 percent YTD in the U.S.
King also that he expects Adidas, which is currently No. 2 in footwear sales behind FootJoy, can overtake the top spot by 2015.
Neal Shipley was the first to admit that he enjoyed his food while in college. But since his days at Ohio State, he’s slimmed down and earned a PGA Tour Card.
That hasn’t stopped him from having fun with his wedge stampings, though it’s led to some misunderstandings.
On the 54 (degree), we have ‘Big Fudge,'” Shipley told GolfWRX. “It was supposed to be ‘Big Fridge,’ so this happened a little while ago. ‘Big Fridge’ was a nickname between my college teammates and I, with ‘fridge’ meaning stomach, a big stomach.
“We told the Ping guys to put … ‘Big Fridge’ on it, and I think maybe some bad cell service or something, and they thought I said ‘fudge,’ so they put fudge on it.”
On Shipley’s 50-degree he also continues the food theme, this time with his go-to order at the “Golden Arches,” and his stamping “DONS 7.”
“The number 7 meal, the two cheeseburger meal, that was my McDonald’s order, back when I would have McDonald’s frequently,” Shipley shared.
At GolfWRX, we are a community of like-minded individuals who all experience and express our enjoyment of the game in many ways.
It’s that sense of community that drives day-to-day interactions in the forums on topics that range from best driver to what marker you use to mark your ball. It even allows us to share another thing we all love – buying and selling equipment.
Currently, in our GolfWRX buy/sell/trade (BST) forum, @raw10628 has a L.A.B. DF3 putter and Masters putter cover up for grabs.
From the listing: “Some great items here today, time to thin out and make room for next set of gear. All prices include shipping.
LAB DF3 Purple 33.5” 68° lie with TPT – $725. LAB Masters release DF3 cover – $150.”
To check out the full listing in our BST forum, head through the link. If you are curious about the rules to participate in the BST Forum, you can learn more here: GolfWRX BST Rules
Driver: Ping G440 LST (9 degrees)
Shaft: Accra TourZ Green 5-M4
3-wood: Ping G440 Max (15 degrees)
Shaft: Accra TourZ Green 6-M4
5-wood: Ping G440 Max (19 degrees @18)
Shaft: Accra TourZ Green 6-M4
Hybrid: Ping G440 (23 degrees)
Shaft: Oban Isawa Red Hybrid Shaft 04 Flex 70 Gms
Irons: Srixon ZXi7 (5-P)
Shafts: Aerotech SteelFiber Private Reserve i80
Wedges: Cleveland RTZ (50-MID, 54-FULL, 58-MID)
Shafts: Aerotech SteelFiber Private Reserve i105
Putter: L.A.B. Golf OZ.1i
Shaft: ACCRA Putter Shaft
Grips: Golf Pride Tour Velvet
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Maria Torres WITB 2026 (June)
Driver: Ping G440 LST (9 degrees) Shaft: Accra TourZ Green 5-M4 3-wood: Ping G440 Max (15 degrees) Shaft: Accra TourZ Green 6-M4 5-wood: Ping G440...
Eric Cole WITB 2026 (June)
Driver: PXG Lightning Tour Max (9 degrees) Shaft: Project X Titan Yellow 70 TX 3-wood: TaylorMade Qi4D (15 degrees) Shaft:...
Si Woo Kim WITB 2026 (May)
Driver: Callaway Quantum Triple Diamond (8.5 degrees) Shaft: Fujikura Ventus Black 6 X Mini driver: Callaway Paradym Ai Smoke Mini...
Wyndham Clark’s winning WITB: 2026 CJ Cup Byron Nelson
Driver: TaylorMade Qi4D (10.5 degrees) Shaft: Project X Titan Yellow 60 TX 3-wood: TaylorMade Qi4D Tour (15 degrees) Shaft: Project...
Rich
Nov 11, 2013 at 6:23 pm
The snake oil method – promise the gain in distance and the people will swallow it hook line and sinker. The people will figure it out ,at least some will. Their drivers should be reaching about 400 yards for the avg joe swing speed of 94 mph. Maybe tell them the material is new and from outer space and that should boost sales another 20%.
What goes up will go down at some point.(Edwin Watts)
RealMath
Nov 11, 2013 at 12:16 pm
How does the article leave out that they were down 16% year over year Q3 even with SLDR pulled in to buoy sales? This article would lead you to believe that Taylormade is killing it, meanwhile they’re scrambling to pull in launches to 2013 so they can hit their commitments. Pulling forward launches to deliver results is a slippery slope that eventually will increase price movements, lower margin and result in an extremely tough year for Taylormade in 2014 unless they have multiple new tech, home run products.
BTW, Callaway was up 38% in the same snapshot.
johnloft
Nov 11, 2013 at 3:17 pm
Up 38% but still taking a hit.
bainz69
Nov 13, 2013 at 3:26 pm
New irons for 2014 will take care of margins for 2014 and then more drivers for 2015 – result 2 billion in sales 😉
scott
Nov 11, 2013 at 4:15 am
Can’t see them overtaking footjoy!
NG
Nov 11, 2013 at 4:17 am
Footjoy are have lost about 25% market share in last three years…I can.
kwoot
Nov 11, 2013 at 2:35 am
Haters gonna hate,
Tmag
Nov 10, 2013 at 6:06 pm
How bizarre is this story??? They talk about growth in irons, footwear, and apparel, but not in their dominant wood category, which they are obviously down big this year. Strangely absent is any YOY comparisons???? $2 Billon by 2015???? Wonder if that’s like M. King’s arrogant claim they would make Adams the #2 golf manufacturer within a few years after their acquisition. There is more spin in this story than a night at the ballet.
R
Nov 10, 2013 at 8:23 pm
You really could use some accounting knowledge…or financial knowledge for that matter
NG
Nov 11, 2013 at 4:18 am
Numbers are numbers…they don’t lie!
bl21
Nov 10, 2013 at 11:52 am
What were their expenses? I would never invest in Taylor Made.
R
Nov 10, 2013 at 8:24 pm
taylormade is not a public company, Adidas is. do your homework.
johnloft
Nov 11, 2013 at 3:18 pm
Good thing you can’t invest in TMAG. They aren’t public.
Tallpk
Nov 10, 2013 at 6:53 am
Well when you put out the “latest and greatest” club every week and fleece your loyal customers, it’s no wonder you’re making bank.
Wouldn't you?
Nov 10, 2013 at 10:48 am
I hate tmag as much as the next guy but if they are pushing nearly 2 billion in sales apparently they are just doing what they feel is best for business. Which I disagree with how they go about it, but you cant argue with the numbers…