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Els gives up cash to make a point to the European Tour

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There’s not much that upsets the “Big Easy,” but European Tour officials have done just that.

The four-time major champion has decided to skip next week’s DP World Tour Championship in Dubai in protest to of new European Tour rules requiring its members to play two out of the three of the events leading up the season finale in order to remain eligible for the first prize of $8 million. The three tournaments in question are the BMW Masters in Shanghai, the WGC-HSBC Champions tournament that ended in Shanghai on Sunday (Els finished T11) and this week’s Turkish Airlines Open.

“It’s farcical,” Els said. “In my view it’s an absolute joke I can see [the tour’s point of view] but it’s crazy. I’ve been playing both tours since 1994 and it’s been no problem but for some reason now the European Tour expect us to play a full schedule.

“We used to play seven events and you could keep your card in Europe. Now you have to play more than in America. [That is] the direction they’re going in. I just think it’s the wrong one.

“I’m going to have to look at my schedule. I was there for the growth of this tour, 22 years, and now they’re making it almost impossible for me… to remain playing the tour.”

The decision appears to be a tough one given the European Tour’s struggles in recent years to retain some of its top young European players. Most of these players have been heading off to the richer PGA Tour, where larger prize money is offered.World No. 2 and current Masters champion Adam Scott is one player that gave up his membership several years ago to play primarily on the PGA Tour and tournaments back home in Australia.

Though it’s doubtful the European Tour will alter its decision for any one player, the possible loss of a crowd favorite like Els would be a huge embarrassment.

When Els was asked how European Tour officials reacted to the news he would not be playing in Dubai, Els had this to say:

“I don’t think they really care.”

Harsh words, but perhaps Els’ no show will send a more powerful message.

Troy Vayanos was born and still resides in Brisbane, Australia. He has been a passionate golfer for more than 25 years and loves learning and increasing his knowledge of the golf swing. He lives and breathes golf from his local golf course to the professional tours around the world. His website Hitting It Solid delivers the latest golf instruction that helps you break 100 and beyond. You’ll also learn the 7 critical steps you must know to play better golf today.

23 Comments

23 Comments

  1. Mark

    Nov 9, 2013 at 5:37 am

    You can bet your Bottom Dollar that if Els still resided in Wentworth, England. He would not be in this situation, Els moved to Florida to take up a Full time Playing position on the PGA tour, so did McCilroy, Westwood, Poulter and they still managed to play in enough events to Qualify for Dubai.
    The Pga Tour have a similar system to make sure that the top 30 going in to the last event of the Fed Ex Cup are the only one’s who have a chance of winning the big pot, The European Tour are just making sure that its the same over here, Judging by the Golf being played in Turkey this week, Els won’t be missed.

    • Neale

      Nov 9, 2013 at 11:45 pm

      Mark – the main reason for Ernie moving to live in Florida was to provide his son Ben with the treatment and facilities for his autism which Europe was not able to offer. Yes, there were also other considerations but Ernie, like other players has continued to support the European tour.

  2. GSark

    Nov 6, 2013 at 10:03 pm

    When the U.S tour was clearly No.1 this would have been no issue. Now that line has been blurred and the Europeans are clearly No.1 ( look at the Ryder cup)I totally understand the officials tightening up the qualifications. This is a competition after all and right now the best players in the world are from Europe and by default that makes their tour No.1. You can argue and talk about prize money, or you can look at the Ryder Cup and the decimation the Europeans rain down on the Americans year after year. They’ve earned the right to be picky. Tough noogies Ernie.

    • naflack

      Nov 8, 2013 at 3:24 pm

      But they don’t play that tour…
      The Ryder cup has zero implications on which tour is held in higher regard. I don’t have an issue with the euro tours demands even though I don’t think it will work but the Ryder cup had nothing to do with any of this.

  3. B

    Nov 6, 2013 at 1:49 pm

    Ernie is quickly becoming a farcical character in golf. The sooner he realized that the days of being spoiled in golf are over and that the world’s tours are becoming more competitive and therefore are wanting to set them up as true competitions whereby point must be attained in fair game situations, the better he will be.

    But then again, it might be OK for somebody like him to quit playing as well, so that youngsters who want to compete and gain status fair and square can do so in properly-sanctioned competitions by getting points from them.

    Buh-bye Ernie.

  4. Andreas

    Nov 6, 2013 at 1:24 pm

    What people don’t realise is that the UK taxman wants to tax the winnings (fair enough I suppose) but he also wants a share of endorsements. So if Tiger Woods is getting $10M from Nike per year the UK wants a portion of that for the 4 days he spends playing the British Open. They are effectively getting taxed twice at their home country and by the UK.

    Now, Tiger has more than enough but what this is doing for all sports is putting the UK at the bottom of the list when it coming to hosting ANY sporting events and that’s why there is no WGC in the UK. Guys just don’t want to play

  5. AJ

    Nov 6, 2013 at 7:40 am

    Most top European pros now base themselves in Florida because they can practice all year round. Before they did this, they were effectively competing on an un-even playing field because their USA competitors could practice more regularly.

    Els famously used to live on the Wentworth Estate – lovely place yes but poor weather for at least 3 and sometimes 6 months of the year. He has now moved to the US – why then is he so fussed about keeping ET membership?

    Then the European (or British) commentators and media criticise these players (inc top Euros such as McIlroy, Poulter, McDowell, Rose) for leaving their ‘home’ tour when all they are trying to do is compete with the other top players in the world. The plan is clearly working given recent Euro successes in the majors and of course the Ryder Cup dominance over the past decade.

    Personally, as an Englishman, I wish a World Tour or something would be instigated and more top events (with all the top Americans) would be played over here in our summer (around the Open) – call it a European swing or whatever. However, why would the PGA Tour ever agree to this – they have a huge home-grown fan base and multiple sponsors putting on fantastic events that over here we love watching in the evenings.

    The European Tour is destined to become an effective feeder tour (if it isn’t already) and should stop trying to compete on a level playing field. As others have pointed out, the move to Dubai/Asia-based events has led to somewhat of a farce anyway.

    • leftright

      Nov 7, 2013 at 8:41 am

      The “World” tour is coming and coming fast. That is what the top players will be doing in 10 years is jumping from country to country playing top level events for huge sums of money. There will be a PGA and European Tour but the tournaments for the most part will be like second level events e.g., those opposite the Master’s or British Open that draw lesser fields. Conceivably you could have someone like Tiger (it won’t be Tiger) playing 5 events on the PGA Tour, all majors and maybe the player’s.

  6. Troy Vayanos

    Nov 6, 2013 at 4:32 am

    I like Mat’s comments on having equal points across both tours. I think there is some merit in that.

    I agree with Kevin that a world tour would be the best way to go. Something similar to what is in place in professional tennis. However I cannot see anything like this happening for quite some time as the PGA Tour is very strong and has no reason to share or combine with the European Tour.

  7. naflack

    Nov 5, 2013 at 6:30 pm

    The European tour should just embrace number 2. Invite more of the American college players to come over and gain status professionally and use it as a reason to have smaller payouts.
    That’s my opinion anyway?

  8. Mat

    Nov 5, 2013 at 6:28 pm

    It would be wise for the tours to have “exchange” points… somehow get a system where you have a top 125, but that if the European tour offered a card for 50¢/$ US as credit towards a card, your good euro players can play any time. Those that are talented but not playing both tours would have incentive to stay, but would still allow the top stars from the USPGA to play in Europe on demand.

    OTOH, it may well be what preserves interest in the events leading to a big payoff — and if Els wanted to play for that money, he should have looked at it as a multi-event purse.

    You have to decide if you want the Top 10 to go poach a huge purse on a one-week shot, or do you want to have a separate-and-almost-equal tour not in USA.

  9. Kevin

    Nov 5, 2013 at 5:31 pm

    It’s time they just introduced a world tour , as one other has said the European Tour travels all over the world apart from the US and Austrailia

    • Derehk

      Nov 9, 2013 at 3:59 am

      European Tour makes six stops in US and one in Australia during 2013 season.

  10. Danny

    Nov 5, 2013 at 4:57 pm

    The European Tour is only useful for filling time on the golf channel if there are no PGA events that week.

    Also, why is it the European tour when most of their tournements are not in Europe. Last time I checked Dubai is in Asia.

    • Mikko U

      Nov 5, 2013 at 5:41 pm

      Really funny Danny.

      As for the comments Els made, I think it’s quite sad actually. You need to play in 12 ET tournaments, 4 majors and 4 WGC tournaments are on everyone’s calendar.

      That leaves 4 tournaments you need to play specially on ET. If you play only two of the pre-Dubai tournaments and another one of them is the WGC, it still adds up to two tournaments in the whole DP finals-series. So, finally you have 2 tournaments that are outside of the majors, WGC or Dubai-finals, which most top pros will play anyway.

      Two tournaments really isn’t that much, throw in the Scottish Open the week before the Open and you’re left with one, for Els that could be a tournament in his home land SA. Maybe that’s too much to ask for.

      The question is, why does Els want to have the ET card if playing a couple of tournaments on ET is too much?

      • Brian

        Nov 5, 2013 at 5:45 pm

        Softer competition and the chance to sneak in and pick up some potential extra cash with a win.

        • Mikko U

          Nov 5, 2013 at 6:41 pm

          Yes but clearly he doesn’t seem to have interest in sneaking in to play a tournament or two because he thinks it’s too much to ask to play those couple of extra tournaments. Thus that can’t be the answer.

    • neil

      Nov 6, 2013 at 6:15 am

      not sure it is Asia,more like Middle east?

      • cce

        Nov 6, 2013 at 6:56 am

        Please check a map. Middle East Asia is where Dubai is. Still Asia.

    • Whatsthepoint

      Nov 6, 2013 at 10:46 am

      Danny, that is one of the dumbest comments I’ve ever read. Why do you post here? You know nothing about golf

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Club Junkie

Tour Edge Exotics mini driver review + TaylorMade Spider ZT Max first look – Club Junkie

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On this episode of Club Junkie, I put the new Tour Edge Exotics Mini Driver to the test and break down the performance, forgiveness, distance, and where it fits compared to a traditional driver or strong fairway wood. If you have been curious about adding a mini driver to the bag, this one is worth a look.

I also dive into the new TaylorMade Spider ZT Max putter that was recently spotted and discuss the growing zero torque putter trend. Plus, there is a closer look at the new Project X Titan Yellow shaft showing up on the PGA Tour and what makes it different from other profiles currently out there.

 

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Opinion & Analysis

AVL: We’re talking about practice! My best tips for taking your game to the course

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With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game.

Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills.

While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice.

This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times.

Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy.

One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length. Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine.

It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season.

Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds.

Finding the right balance is something we’re all working on, one practice session at a time. With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game. Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills. While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.

Drills

From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice. This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.

My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times. Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.

This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.

Game Mode

Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy. One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length.

Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine. It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.

Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.

This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.

Competition

Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season. Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.

When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds. Finding the right balance is something we’re all working on, one practice session at a time.

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Equipment

Seoul Sensibilities: Is Korean golf fashion starting to shape the world?

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For Korean golfers, we always look forward to the last of the kkot-saem-chu-I for the true start of a new golf season. The term refers to a cold snap, but literally translates as “winter being jealous of the flowers beginning to bloom, thus lashing out one final time before surrendering to spring”.

A rather poetic mouthful packed into a short expression.

Koreans can be like that. Understated, yet oddly expressive at the same time. And nowhere is this more true on the golf course and in our golf bags. In fact, I suspect many Korean golfers look forward to new apparel and accessory drops more than they do actual equipment launches each year.

At this point, Korean golf fashion may exist on its own timeline. (courtesy of @seonbi_golfer)

There is ample evidence to support that suspicion. Korea is the world’s third-largest golf market behind the United States and Japan, yet its appetite for golf apparel exceeds that of both countries combined. Recent estimates suggest that Korea accounts for nearly 40 percent of the global golf apparel market, placing it among the world’s most influential golf fashion markets and punching well above its size.

Simply, we care deeply about how new golf clubs look and feel, but enjoy looking good while swinging them even more.

Golfers in the West may laugh and say that golf is played on a course, not a fashion runway. Perhaps. But what’s the harm in trying to look and feel good, if the added self-confidence can help actual performance? It certainly seems to have worked for Jason Day, who may have unlocked a new stats category: dormant strokes gained. Coincidence?

During the COVID-era, estimates placed the market near $9 billion, an astonishing figure for a single country.

As a proud member of Gen X, I’ve witnessed the highs and lows of golf fashion firsthand. The pleated trousers and wing-tipped shoes of Jack Nicklaus, the stylish plus-fours and knickers of Payne Stewart, the baggy black trousers and fitted mock-necks of Tiger Woods, and the thigh-hugging athletic tailoring of Rory McIlroy. Golf fashion, like the golf swing itself, has rarely stood still.

But nowhere have those trends shifted, evolved, and been scrutinized quite as relentlessly as in Korea. Here, golf fashion moves faster than fairway gossip, and consumers dissect brands with a level of discernment that can be both impressive and mildly terrifying. New brands are studied, judged, embraced, or dismissed with startling efficiency.

The result is a consumer base with one of the sharpest eyes for quality and authenticity anywhere in the world. It is difficult to quantify, but easy to recognize. Clean lines without trying too hard. Luxury mixed with utility. Trend awareness balanced by restraint and purpose.

It’s golf fashion shaped by one of the world’s most style-literate cities, something I like to call Seoul Sensibilities, referring to the taste level forged by a uniquely competitive environment.

And increasingly, global brands have noticed.

Many golf brands in Korea have their own flagship shops dedicated to apparel only

Titleist understood this years ago, when its apparel business in Korea took on a life of its own under new ownership and local direction. What had once been a straightforward extension of an iconic equipment giant became something sharper and more premium. By going all in on the serious Tour-player look (I couldn’t even fit into their XL sizes), Titleist struck the right chord with Korean consumers and helped its fledgling apparel business break into the mainstream. Titleist became a household name even for non-golfers who wore its caps, shirts, and windbreakers in daily life. In many ways, it proved that even heritage golf brands could carry real fashion credibility when viewed through a Korean lens.

Several years later, PXG took a page out of Titleist’s playbook and followed suit. Korean consumers helped transform the brand from one known largely for irons and loud commercials into something broader and more stylish. PXG apparel’s growth in Korea was explosive, where it found an early audience and turned the category into something more than mere logo merchandise. It is still hard to walk anywhere in Seoul without seeing its palindrome logo.

Malbon’s meteoric rise in the United States was genuine, but its ascent into a global golf lifestyle brand owes much to Korea, where it was elevated by a market already fluent in modern golf style. Korea did not simply embrace Malbon. It pressure-tested the concept, refined its appeal, and helped push it into the global spotlight.

As such, new brands may arrive from abroad, but more often than not, their sharpest evolution happens here. If a brand can earn credibility in Seoul, it’s deemed to have passed one of the toughest style audits in the game.

That is why the next meaningful chapter may not come from outside, but from a Korean brand moving in the opposite direction, carrying those Seoul Sensibilities outward as K-pop once did.

Play young Stay dope.

From Seoul, With Intent

Khalhon is a label that feels less like a trend-chasing newcomer and more like the product of a market that has already seen everything. Golfers here have long been surrounded by luxury logos, technical fabrics, and tour uniforms disguised as lifestyle wear and vice-versa. In other words, novelty alone rarely lasts here, and the Koreans seems to understand that instinctively.

Its style language leans into clean silhouettes, relaxed but tailored proportions, muted palettes, and premium materials that speak quietly but confidently. There is a modern city aesthetic running through it all, with strong layering pieces, thoughtful textures, and subtle branding that suggests sophistication rather than demanding attention.

“Built for the course. Designed beyond it.”

Most importantly, the garments seem designed to blur the line between golfwear and everyday style. Shirts, trousers, knitwear, and outer layers move comfortably between a game of screen golf, a lunch reservation, an airport gate, or an afternoon coffee in Gangnam with friends.

It raises the question of whether this is golfwear that happens to look good off the course, or everyday clothing that performs beautifully on the fairways.

Personally, I have long appreciated Nike Golf for its clean, athletic modernization of golf attire. It also has the useful side effect of making me look like a more serious golfer than I probably am. But off the course, there are times when being instantly identified as the golf guy in a crowd of non-golfers can feel a touch self-conscious.

“Built for the course. Designed beyond it.”

That is part of what drew me to Khalhon, which seemed to blend golf and everyday wear naturally. While some of the outfits may be slightly beyond my personal confidence level, the brand also offers tasteful options for older guys like me who still want to express a little personality without regretting the decision later.

These are not simply flashy outfits worn on the course and then banished to the closet until the next tee time. They work surprisingly well off the course too, and I suspect many of the pieces will still look right a couple of years from now, which would certainly be kinder to my wallet than most golf fashion trends tend to be.

And perhaps that broader lifestyle positioning also helps explain why someone like Sean Wotherspoon would find Khalhon creatively interesting in the first place.

“Built for the course. Designed beyond it.”

“Korea is not only one of the most fashion-forward golf markets in the world, but one of the most fashion-forward markets globally. Korea is ahead, and I love to watch and try to catch up.” – Sean Wotherspoon, Creative Director at Khalhon

Seoul and Beyond

If Khalhon’s rise says something about where Korean golf fashion is today, its relationship with Sean Wotherspoon says even more about where it is heading.

For readers less familiar with Sean Wotherspoon, his arrival at Khalhon is not some routine celebrity endorsement or influencer collaboration. In design and streetwear circles, Wotherspoon is regarded as one of the more influential creative voices of his generation, particularly when it comes to blending nostalgia, storytelling, and contemporary culture into products that people can connect with.

He first gained widespread attention through his now-famous Nike sneaker collaborations, where his vintage-inspired designs and instinct for color helped turn him into one of the defining artists of the late-2010s sneaker era. His work gradually expanded beyond footwear into apparel, automotive collaborations, collectibles, and broader lifestyle design.

Modern golf style now extends well beyond the fairways, where performance and functionality are largely expected by default. And while plenty of brands already make technically competent golfwear, Khalhon seems more focused on designing clothes people would genuinely want to wear even after the round ends.

And when guys at Wotherspoon’s level show genuine interest in working with a Korean golf brand as its new Creative Director, fashion circles tend to sit up and pay attention. There’s already a huge buzz among the fashion-conscious here about upcoming collabs with iconic sports stars and brands.

“My creative direction for Khalhon is disruptive, colorful, nostalgic, and modern. My goal is to blend these avenues seamlessly within each collection.” – Sean Wotherspoon

In chatting with Sean, what stood out most to me was how genuinely energized he sounded about the project itself. Despite having already worked across and countless other creative spaces, he described golf as a completely fresh category for him, saying that Khalhon “will be an amazing vehicle for my design work.”

At the same time, his enthusiasm seemed tied just as much to Korea itself. He spoke openly about admiring Korea’s fashion culture while repeatedly insisting he is still a terrible golfer.

There was something oddly refreshing about that humility. Rather than sounding like a celebrity parachuting into golf simply because the category suddenly became fashionable, Sean sounded genuinely curious about what Korea might do with the category next.

And perhaps that is what makes Khalhon feel interesting right now. The brand feels less like a trend-chaser and more like the natural result of a market now confident enough to export its own point of view.

For years, global brands came to Korea to sharpen their image against one of the most discerning audiences anywhere. Now, a Korean label appears ready to send those Seoul Sensibilities outward instead.

Which brings us back to kkot-saem-chu-i.

That final cold snap before spring always arrives with a reminder that seasons are changing, whether we notice it immediately or not. Golf fashion feels a little like that right now as well, as the old boundaries between sport, streetwear, luxury, and everyday style continue to soften.

And somewhere in Seoul, a Korean golf label already seems prepared for whatever season comes next. I just hope they have everything in my size.

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