Opinion & Analysis
A Quick Nine: A Q&A with Eric Trump
The 78th Kitchen Aid Senior PGA Championship is being held at Trump International Golf Club just outside Washington, D.C., this weekend. About two years ago I had lunch with then Presidential candidate Donald Trump at the venue, where he had given a tour of the changes he had made to the course in advance of the event. Now he has been bumped upstairs, and Eric Trump has taken over the mantle as head of the family’s extensive golf operations.
I had a chance to speak with Eric to get his thoughts on the game, the business of golf, coping with winds of politics and having The Donald as a father.
Michael Williams: So what do we call you now, Head of the Trump Organization?
Eric Trump: Well, we aren’t really “title” people, but I guess that’s the right name. We’ve had a wild ride the past couple of years, specifically this year. It’s been amazing and this tournament is a great culmination of everything that we’ve aimed for in the sport of golf. We have the U.S. Women’s Open coming up at Bedminster in about two months; we have the 2022 PGA Championship also at Bedminster, and we’re excited about that. And there are many other tournaments that we’re adding. Listen, we’re doing awesome as a family, we’re doing awesome as a company, and we’re just so blessed in life.
The 2017 Kitchen Aid Senior PGA Championship is being held at Trump National just outside Washington, D.C. This was an existing club. What is the story for how you found and acquired it?
Well, I actually went to school not to far from here at Georgetown University. I love the area here, and in 2009 the course came up for sale. It was brought to us, and I came down here to look at it. I remember calling my father from the course and saying, “Listen, this is something that we have to do, this place is incredible.” And the potential…you know, that is something that we’ve always done well as a company is recognize potential. I told my Dad that the potential here was unbelievable. So we ended up buying the course and we went to work the two of us, me and my father. It’s a very sentimental thing for me, because we spent a lot of time together working on it. We went through every inch of this property together. So in a certain way, this is a great testament to him and his vision. We rebuilt the course and made it into something amazing. It’s right on the Potomac River, and with the views of the falls and the river and the scenery…it’s just an unbelievably special place. It can never be duplicated ever again. I was on the course today with Colin Montgomery in the Pro-Am…
You just played in the pro-am? Who did you play with and how did you do?
I played with Colin Montgomerie and (defending Senior PGA Champion) Rocco Mediate. We did well, we came in second. But I want to audit the winner because I think they cheated! [Laughs] Just kidding. We played great…but when you hear Rocco Mediate, Colin, John Daly and all these other guys just raving about the course and the conditioning, it validates everything that we strived for each and every day to achieve, so I couldn’t be more proud.
What was the process for the Senior PGA Championship coming to Trump National, and was there any point over that “wild ride” of the last two years when there was doubt that the tournament would stay here?
I don’t think you “seek” tournaments, I think they seek you. They seek the best properties, and if you’re not the best you’re not going to get the tournaments, especially a tournament as prestigious as this one, or the Women’s Open or the PGA Championship. They seek you if you have the best course and the best location, and I think that’s what we have. This is 800 acres on the Potomac River right outside Washington, D.C. It’s an amazing facility with views like none other…an unbelievable course. Long, amazing, I mean, the putting surfaces are incredible, and it’s going to be an incredible test of golf. The USGA, the PGA, the R&A, the European Tour and all of the big agencies in golf, they want the best. And the players want the best. I care about one thing, and that is that this be the best championship that the seniors have ever had. Our whole team strives to achieve that, and I strive to achieve that every day. That’s who we are as a company, and I know that they are going to have an amazing experience. And that’s what its all about at the end of the day.
What is the current portfolio and where are the new acquisitions coming?
We have 19 properties around the world. We just opened our first course in the Middle East, in Dubai, designed by Gil Hanse. It’s an amazing, amazing course…second to none in that part of the world, and we’re building a second course there with Tiger Woods in 2018. We have two courses in Indonesia, one in Bali (Phil Mickelson), and one in Jakarta (Ernie Els), and both of those will be amazing. As you probably know, we bought Turnberry two years ago and that course has been on the cover of every golf magazine and has won every accolade, and we’re so proud of that. And of course there’s Doral, and you know what we’ve done with that property. There’s Ferry Point in New York City, which has been such an amazing success for the city of New York and for us as a company. People really love that course. And we have our course just outside L.A, overlooking Catalina Island right on the Pacific Ocean, it’s so spectacular…I could go on and on. We’ve really done something great in this world; we care about golf, we love the game. We’ve dumped our heart and soul into it, and we’ve really built something that’s awesome.
Did you grow up playing golf? Did you get your knowledge and passion for golf “from the ground up?”
I did play, yes. I developed my love of the game certainly from the ground up playing, but also from the business of the game. I spent a long time and my father spent a lot longer time building vertical towers, and right around 2000 we got into the game of golf. I came into the business in about 2005; we had three golf courses, and from that point on we went on kind of a tear, going from three to 19 courses today. I did every single one of those courses with my father; built them, bought them, developed them…to build the portfolio into what it is today. So my love of golf comes from all that, from playing, and quite frankly because I get to spend so much time with [my father] on these courses. There’s no one who loves the game of golf more [than him]; he loves everything about it. It’s special to me beyond playing. It’s the game I care about, a game that creates so much good. You know, more charity dollars are generated by golf than all the other major sports combined. More people have gotten jobs because of golf, friendships are created, deals are done because of golf. It’s an amazing sport.
Does having a father in the White House make your job harder or easier? Is it difficult to isolate yourself from the politics?
It’s funny. There’s certainly a lot of noise. No matter who or when you’re talking about, politics creates a lot of noise. And Washington is a tough town. Politicians aren’t always the greatest people, and I think that’s one of the reasons I choose to stay on this side of the aisle instead of the other. At the same time, what my father accomplished, what we accomplished as a family, is something very special. I’ll never forget the last two years; he did some thing no one said he would do or could do. Virtually everybody got it wrong and he did what he does best; he worked and he fought and he proved a lot of people wrong. Somebody at the end of the campaign right before the election came up to me and said, “Listen, I think that this election is going to be celebrity versus family and believe me, the American people are going to choose family.” So I think that if there’s one thing that came out of this is that we showed that as a family you fight together, you win together. I think everybody saw the bond that we have, which started at a young age but really came together in the business and everything else that we’ve done. We love each other; my father is an amazing man and he has a heart of gold and I’m truly proud of him. So, does politics make it more difficult? Absolutely. But as a business, we’re a non-political company. We do not get involved in politics; we can’t get involved in politics because we have people checking into hotels every night and they’re Democrats and Republicans. But it has certainly been fun and interesting, and I’m incredibly proud of him.
Who is the best player in the family?
My father is. He’s a great, great putter and he’s very consistent. He’s a legitimate 2-3 handicap. He’s a real player, and he surprises a lot of people. Younger people challenge him, and then he’ll go out and not miss a putt. If you ever play with him, leave your wallet in the car!
Will we see the President on the weekend at Trump National?
It’s totally his decision. I know that he’d love to, but it’s his call you make. I wonder how he’s going to feel after this trip. I’ve been watching him on TV every day and I’m kind of living life vicariously through the news channels. (NOTE: POTUS came on a TV screen right behind us as we were talking). I took a look at his schedule: Saudi Arabia, Israel and then going to the NATO meetings. He is just working himself so incredibly hard, but he’d love to be here. He’s friends with so many of the players; he loves the game and he loves this property. Let’s see how he feels.
I once predicted that Donald Trump would be the next PGA Tour Commissioner, but as it turns out he took a different job. You have a pretty good job, but if you were to change what would it be?
There’s so many things that are interesting, but I love building. I think my father would choose building over anything else, and I share that DNA with him. He loves building; I love building. He loves taking a building and watching it materialize on the skyline; I like taking a golf course and making it spectacular. I love taking a Turnberry and renovating it to what many consider to be the best course and hotel anywhere in the world. This is what gets us up in the morning and what we fall asleep doing at night. I think I found my calling; I think I found my passion. When you combine golf with real estate and construction to make things beautiful and vitalized and add an entrepreneurial sprit, then you’ve got a great combination. I think we’ve proven that can be very successful, and I think that’s why we’re sitting where we are today with all of these championships at beautiful courses that are thriving, and that’s a great thing for the game of golf. Golf needs more of that, and fortunately I think we’ve gotten a lot of credit for it because we put our whole heart and should into this industry and these assets. It’s all materializing, and events on the [the Senior PGA Championship] are the proof.
Club Junkie
Tour Edge Exotics mini driver review + TaylorMade Spider ZT Max first look – Club Junkie
On this episode of Club Junkie, I put the new Tour Edge Exotics Mini Driver to the test and break down the performance, forgiveness, distance, and where it fits compared to a traditional driver or strong fairway wood. If you have been curious about adding a mini driver to the bag, this one is worth a look.
I also dive into the new TaylorMade Spider ZT Max putter that was recently spotted and discuss the growing zero torque putter trend. Plus, there is a closer look at the new Project X Titan Yellow shaft showing up on the PGA Tour and what makes it different from other profiles currently out there.
Opinion & Analysis
AVL: We’re talking about practice! My best tips for taking your game to the course
With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game.
Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills.
While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.
Drills
From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice.
This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.
My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times.
Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.
This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.
Game Mode
Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy.
One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length. Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine.
It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.
Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.
This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.
Competition
Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season.
Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.
When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds.
Finding the right balance is something we’re all working on, one practice session at a time. With the beginning of June on the horizon and courses rounding into peak condition for the season, it’s time to hone the finer skills that often get rusty over the winter. More sunlight also means more time to get out on the course and work on your game. Whether it’s the practice green or the driving range, there’s always something to improve—whether you’re enjoying the fresh air or preparing for a weekend game or tournament. You can work on drills or freestyle around the green, and friendly competition is a great way to sharpen your skills. While there are endless ways to get better at golf, I’m going to focus on practicing around the green. Let’s take a look at a few things to keep in mind as we head into the summer months.
Drills
From the driving range to the practice green, it’s important to incorporate drills into your routine. Years ago, I spent a weekend working on my short game with James Sieckmann. He recommended doing drill work for 5–10 minutes, then returning to your main practice. This way, you create a balance between structured drills and real-world scenarios, so you’re not confined to “perfect” situations. For example, hitting the same three-foot putt over and over is good for repetition, but after a while, it becomes less interactive for your brain.
My approach is to use a putting trainer with a narrow gate for the ball to pass through, or simply place tees just outside the width of the ball. I’ll hit a series of four putts through the gate for three sets. Then, from a similar distance, I’ll hit four putts without the training aid and repeat that sequence three times. Next, I’ll hit a number of 15–25 foot putts in a random fashion, then circle back to repeat the short putt drills with and without the training aid.
This breaks up the rhythm of hitting short putts with the training aid. When you hit the same short putts over and over, it’s easy to get into a groove—which is great for the drill, but not reflective of actual course play. While finding a rhythm is fundamental for drills, I like to introduce variation with longer putts to keep things realistic.
Game Mode
Once you’ve established a foundation with drills, it’s time to simulate on-course scenarios. This is where a few practice games come in handy. One that I’ve been enjoying lately involves putting 10- to 15-footers with two balls. If I make the putt, great! If I miss, I pull the missed ball back a putter length.
Suddenly, that little tap-in becomes a nerve-wracking three-footer—at least at first. As you get better at this game, those three- and five-footers become much more comfortable and routine. It may sound cliché, but each shot is just what it is—it’s how we react that makes the difference. I like this game because it blends the pressure of on-course putting with the consequence of leaving yourself a much longer putt than usual.
Another game I like is one I recently learned from Brad Faxon. Place three tees in a line at four different locations around the hole: one at 3 feet, one at 6 feet, and one at 8 feet. The 3- and 6-foot putts count as par, and the 8-footer is for birdie.
This game keeps you focused on scoring and helps you get into a competitive mindset. You can even think about this putting game while you’re on the course. I just started playing it, and last week I couldn’t get better than two under par.
Competition
Competition during practice is when drills and games come to life, and you start to see results. For me, nothing beats a putting contest with a friend or two. In the right setting, these contests can become talking points for the whole season. Match play, a game of 21, or simply seeing who can make the most one-putts (with a small prize on the line) are all great ways to simulate real on-course pressure. Recently, I played in a putting contest where one competitor made back-to-back 30- and 50-foot putts. As they say, expect your opponent to make every putt—and he nearly did. That’s impressive, and it’s something you see on the course, too: you have to stay committed to your game plan, no matter what.
When it comes to practice, it’s important to blend feedback from recent rounds with the fundamentals you want to reinforce. Drills, games, and competition—from the driving range to the putting green—form the backbone of skills you’ll rely on during actual rounds. Finding the right balance is something we’re all working on, one practice session at a time.
Equipment
Seoul Sensibilities: Is Korean golf fashion starting to shape the world?
For Korean golfers, we always look forward to the last of the kkot-saem-chu-I for the true start of a new golf season. The term refers to a cold snap, but literally translates as “winter being jealous of the flowers beginning to bloom, thus lashing out one final time before surrendering to spring”.
A rather poetic mouthful packed into a short expression.
Koreans can be like that. Understated, yet oddly expressive at the same time. And nowhere is this more true on the golf course and in our golf bags. In fact, I suspect many Korean golfers look forward to new apparel and accessory drops more than they do actual equipment launches each year.

At this point, Korean golf fashion may exist on its own timeline. (courtesy of @seonbi_golfer)
There is ample evidence to support that suspicion. Korea is the world’s third-largest golf market behind the United States and Japan, yet its appetite for golf apparel exceeds that of both countries combined. Recent estimates suggest that Korea accounts for nearly 40 percent of the global golf apparel market, placing it among the world’s most influential golf fashion markets and punching well above its size.
Simply, we care deeply about how new golf clubs look and feel, but enjoy looking good while swinging them even more.
Golfers in the West may laugh and say that golf is played on a course, not a fashion runway. Perhaps. But what’s the harm in trying to look and feel good, if the added self-confidence can help actual performance? It certainly seems to have worked for Jason Day, who may have unlocked a new stats category: dormant strokes gained. Coincidence?

During the COVID-era, estimates placed the market near $9 billion, an astonishing figure for a single country.
As a proud member of Gen X, I’ve witnessed the highs and lows of golf fashion firsthand. The pleated trousers and wing-tipped shoes of Jack Nicklaus, the stylish plus-fours and knickers of Payne Stewart, the baggy black trousers and fitted mock-necks of Tiger Woods, and the thigh-hugging athletic tailoring of Rory McIlroy. Golf fashion, like the golf swing itself, has rarely stood still.
But nowhere have those trends shifted, evolved, and been scrutinized quite as relentlessly as in Korea. Here, golf fashion moves faster than fairway gossip, and consumers dissect brands with a level of discernment that can be both impressive and mildly terrifying. New brands are studied, judged, embraced, or dismissed with startling efficiency.
The result is a consumer base with one of the sharpest eyes for quality and authenticity anywhere in the world. It is difficult to quantify, but easy to recognize. Clean lines without trying too hard. Luxury mixed with utility. Trend awareness balanced by restraint and purpose.
It’s golf fashion shaped by one of the world’s most style-literate cities, something I like to call Seoul Sensibilities, referring to the taste level forged by a uniquely competitive environment.
And increasingly, global brands have noticed.

Many golf brands in Korea have their own flagship shops dedicated to apparel only
Titleist understood this years ago, when its apparel business in Korea took on a life of its own under new ownership and local direction. What had once been a straightforward extension of an iconic equipment giant became something sharper and more premium. By going all in on the serious Tour-player look (I couldn’t even fit into their XL sizes), Titleist struck the right chord with Korean consumers and helped its fledgling apparel business break into the mainstream. Titleist became a household name even for non-golfers who wore its caps, shirts, and windbreakers in daily life. In many ways, it proved that even heritage golf brands could carry real fashion credibility when viewed through a Korean lens.
Several years later, PXG took a page out of Titleist’s playbook and followed suit. Korean consumers helped transform the brand from one known largely for irons and loud commercials into something broader and more stylish. PXG apparel’s growth in Korea was explosive, where it found an early audience and turned the category into something more than mere logo merchandise. It is still hard to walk anywhere in Seoul without seeing its palindrome logo.
Malbon’s meteoric rise in the United States was genuine, but its ascent into a global golf lifestyle brand owes much to Korea, where it was elevated by a market already fluent in modern golf style. Korea did not simply embrace Malbon. It pressure-tested the concept, refined its appeal, and helped push it into the global spotlight.
As such, new brands may arrive from abroad, but more often than not, their sharpest evolution happens here. If a brand can earn credibility in Seoul, it’s deemed to have passed one of the toughest style audits in the game.
That is why the next meaningful chapter may not come from outside, but from a Korean brand moving in the opposite direction, carrying those Seoul Sensibilities outward as K-pop once did.

Play young Stay dope.
From Seoul, With Intent
Khalhon is a label that feels less like a trend-chasing newcomer and more like the product of a market that has already seen everything. Golfers here have long been surrounded by luxury logos, technical fabrics, and tour uniforms disguised as lifestyle wear and vice-versa. In other words, novelty alone rarely lasts here, and the Koreans seems to understand that instinctively.
Its style language leans into clean silhouettes, relaxed but tailored proportions, muted palettes, and premium materials that speak quietly but confidently. There is a modern city aesthetic running through it all, with strong layering pieces, thoughtful textures, and subtle branding that suggests sophistication rather than demanding attention.

“Built for the course. Designed beyond it.”
Most importantly, the garments seem designed to blur the line between golfwear and everyday style. Shirts, trousers, knitwear, and outer layers move comfortably between a game of screen golf, a lunch reservation, an airport gate, or an afternoon coffee in Gangnam with friends.
It raises the question of whether this is golfwear that happens to look good off the course, or everyday clothing that performs beautifully on the fairways.
Personally, I have long appreciated Nike Golf for its clean, athletic modernization of golf attire. It also has the useful side effect of making me look like a more serious golfer than I probably am. But off the course, there are times when being instantly identified as the golf guy in a crowd of non-golfers can feel a touch self-conscious.

“Built for the course. Designed beyond it.”
That is part of what drew me to Khalhon, which seemed to blend golf and everyday wear naturally. While some of the outfits may be slightly beyond my personal confidence level, the brand also offers tasteful options for older guys like me who still want to express a little personality without regretting the decision later.
These are not simply flashy outfits worn on the course and then banished to the closet until the next tee time. They work surprisingly well off the course too, and I suspect many of the pieces will still look right a couple of years from now, which would certainly be kinder to my wallet than most golf fashion trends tend to be.
And perhaps that broader lifestyle positioning also helps explain why someone like Sean Wotherspoon would find Khalhon creatively interesting in the first place.

“Built for the course. Designed beyond it.”
“Korea is not only one of the most fashion-forward golf markets in the world, but one of the most fashion-forward markets globally. Korea is ahead, and I love to watch and try to catch up.” – Sean Wotherspoon, Creative Director at Khalhon
Seoul and Beyond
If Khalhon’s rise says something about where Korean golf fashion is today, its relationship with Sean Wotherspoon says even more about where it is heading.
For readers less familiar with Sean Wotherspoon, his arrival at Khalhon is not some routine celebrity endorsement or influencer collaboration. In design and streetwear circles, Wotherspoon is regarded as one of the more influential creative voices of his generation, particularly when it comes to blending nostalgia, storytelling, and contemporary culture into products that people can connect with.
He first gained widespread attention through his now-famous Nike sneaker collaborations, where his vintage-inspired designs and instinct for color helped turn him into one of the defining artists of the late-2010s sneaker era. His work gradually expanded beyond footwear into apparel, automotive collaborations, collectibles, and broader lifestyle design.
Modern golf style now extends well beyond the fairways, where performance and functionality are largely expected by default. And while plenty of brands already make technically competent golfwear, Khalhon seems more focused on designing clothes people would genuinely want to wear even after the round ends.
And when guys at Wotherspoon’s level show genuine interest in working with a Korean golf brand as its new Creative Director, fashion circles tend to sit up and pay attention. There’s already a huge buzz among the fashion-conscious here about upcoming collabs with iconic sports stars and brands.

“My creative direction for Khalhon is disruptive, colorful, nostalgic, and modern. My goal is to blend these avenues seamlessly within each collection.” – Sean Wotherspoon
In chatting with Sean, what stood out most to me was how genuinely energized he sounded about the project itself. Despite having already worked across and countless other creative spaces, he described golf as a completely fresh category for him, saying that Khalhon “will be an amazing vehicle for my design work.”
At the same time, his enthusiasm seemed tied just as much to Korea itself. He spoke openly about admiring Korea’s fashion culture while repeatedly insisting he is still a terrible golfer.
There was something oddly refreshing about that humility. Rather than sounding like a celebrity parachuting into golf simply because the category suddenly became fashionable, Sean sounded genuinely curious about what Korea might do with the category next.
And perhaps that is what makes Khalhon feel interesting right now. The brand feels less like a trend-chaser and more like the natural result of a market now confident enough to export its own point of view.
For years, global brands came to Korea to sharpen their image against one of the most discerning audiences anywhere. Now, a Korean label appears ready to send those Seoul Sensibilities outward instead.
Which brings us back to kkot-saem-chu-i.
That final cold snap before spring always arrives with a reminder that seasons are changing, whether we notice it immediately or not. Golf fashion feels a little like that right now as well, as the old boundaries between sport, streetwear, luxury, and everyday style continue to soften.
And somewhere in Seoul, a Korean golf label already seems prepared for whatever season comes next. I just hope they have everything in my size.
